It’s been two nights in a row that I watched a very interesting ads of the Parisian luxury joaillerie and watchmaker Cartier. To say that it is an ads is actually an understatement as it represents the long history of Cartier.
A masterpiece in itself, the three-and-a-half minute video relate the extraordinary journey of Cartier’s panther, the iconic symbol of the brand. First arrived in the country of Tsars, La Panthère (also the nickname of Jeanne Toussaint, Cartier’s lagendary designer) continued then to different places, facing a fierce dragon in China and elephants with glittering animal jewellery in India.
Every chapter of this short film expresses the adventure of Cartier in each region, which you can discover more about in their official website. You can also see a number of Cartier pieces in this video, such as the classic Cartier Santos watch or first ever piece of panther bracelet created for the Duchess of Windsor.
In short, this video really epitomize the richness of Cartier’s history and future.So, here it is…hope you all enjoy it!
Information and video from Cartier website