I guess many of you had already seen this ads, especially those who work in creative sector like publishing, advertising agency and such.

Me however, I just discovered it….this week *sniff* sorry for being late guys but I guess, better late than never right?

The “Unputdownable” campaign is actually created in 2009 by the renown creative agency, Saatchi&Saatchi for Penguin Books.This is not the first campaign that S&S did for Penguin books as they already worked together in 2008 in Malaysia and Singapore’s 2009 campaign.

Ready? Here are the great picks from this campaign :

Railway Children Saatchi&Saatchi Malaysia

Saatchi&Saatchi Malaysia

Sofa Girl A2 Saatchi&Saatchi Malaysia

As what said here in Flavorwire, this campaign is not only selling books by Penguin, but also the experience and the feeling of reading a real book, to the contrary of e-books and tablet. As they said, nothing fits in a hand quite like books.

Cool ads right? Keep calm and carry on reading guys! :)

Via Flavorwire and Behance.net


3 thoughts on “Unputdownable

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