I guess many of you had already seen this ads, especially those who work in creative sector like publishing, advertising agency and such.
Me however, I just discovered it….this week *sniff* sorry for being late guys but I guess, better late than never right?
The “Unputdownable” campaign is actually created in 2009 by the renown creative agency, Saatchi&Saatchi for Penguin Books.This is not the first campaign that S&S did for Penguin books as they already worked together in 2008 in Malaysia and Singapore’s 2009 campaign.
Ready? Here are the great picks from this campaign :
As what said here in Flavorwire, this campaign is not only selling books by Penguin, but also the experience and the feeling of reading a real book, to the contrary of e-books and tablet. As they said, nothing fits in a hand quite like books.
Cool ads right? Keep calm and carry on reading guys! :)
Via Flavorwire and Behance.net
myfavoritelist 
Love this and message to get behind reading “real” books, not just e-versions.
Totally agree with you! The feeling of having something real in your hands is priceless..
Crisp pages, along with the smell of knowledge and imagination !